Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
by Malcolm McDonald, Linden Brown
ISBN 13: 9780333613511
Format: Paperback (384 pages) Publisher: Palgrave Macmillan Published: 06 May 1994
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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (BUSINESS BOOKS)
by Linden Brown,Christopher Brown
ISBN 13: 9780071821148
Format: Hardcover (336 pages) Publisher: McGraw Hill Published: 27 Jan 2014